Symbolism of color? What are the four colors? Do you know? What do colors mean psychologically? Color personality? What does all this mean? Let's dive in and take a look at all the different aspects of colors shall we.
Colors have been used forever to enhance someone's mood, to invoke emotion and trick peoples minds so the company can make that sale. Businesses have used colors in marketing campaigns, in company logo's, and on websites for years to get into your subconscious so you buy buy buy.
What are the four colors? I'm referring to The Four Color Personalities: Orange, Gold, Green, and Blue. Each color represents a different primary personality type, and all four lay the foundation of True Colors' fun and insightful personality-identification system.
oriented and are comfortable taking risks. You probably also tend to be competitive and seek out adventures with opportunities to push the boundaries. Living in the moment and enjoying an adaptable time schedule are important to you.
Punctual, organized, and precise. “Golds” tend to need structure and organization. If you’re a Gold, then order, rules, respect, and dependability are important to you. Time is a key part of your life if you’re a Gold personality type. You need to be on time and want others to be punctual as well. Following the plan or schedule it best for you.
Analytical, intuitive, and visionary. These are traits of the Green Personality type. “Greens” find innovative thinking and problem solving exciting. If you’re a Green, you tend to be able to see the big picture and able to effectively analyze situations. Thinking outside the box is a real strength. You also have an extreme need to be right.
Empathetic, compassionate, and cooperative. “Blues” tend to be very social people. If you’re a Blue, you value relationships and harmony. Genuine kindness, sincerity, and compassion are important to you. You enjoy opportunities to work with others and collaborate and any opportunity to develop a connection.
Here's a little insight on the Psychology of Colors in Marketing according to CoSchedule Blog, very good information on everything color, very well done.
Red is a very powerful, dynamic color that reflects our physical needs whether to show affection and love, or to portray terror, fear, and survival. Red is also a very energizing color that can portray friendliness and strength, but can also be demanding and show aggression depending on its context. Overall, if you're looking to have a really powerful presence or get someone's attention fast, red is your go-to color. Just remember to use it sparingly to avoid the extreme negative reactions it can so easily awaken.
Red is commonly seen: Stop lights, Valentine's Day, and horror films.
Orange has a very interesting psychological meaning as it combines red's power and energy with yellow's friendliness and fun. The mix makes orange a good representation of physical comfort in our warmth, food, and shelter. (It even stimulates our appetite) Orange is also known to be a color of motivation, lends a positive attitude, and general enthusiasm for life. Overall, orange is great for bringing comfort in tough times, and creating a sense of fun or freedom in your visuals.
Orange is commonly seen: Fruits, sporting events, and board games.
Hi-Light to read the Yellow. Directions how to highlight here
Yellow is the epitome of joy, happiness, cheerfulness, optimism—you name it. Anything happy is almost always yellow. The wavelength of yellow is particularly long, making it have one of the most powerful psychological meanings, while also being the easiest color to visibly see. (Did you know yellow is the first color infants respond to?) Whenever you need to lift someone's spirits, increase their confidence, or provide inspiration, use Yellow. However, avoid using yellow too much because it's also known to make us more critical causing self esteem issues, fear, or anxiety. Find the right balance of yellow to motivate rather than bring others down.
Yellow is commonly seen: Traffic crossing and signs, smiley faces, and window-front displays.
Green is a color of balance and harmony. It lends us a clear sense of right from wrong since green incorporates a balance of both the logical and emotional. Green is one of the most-seen colors in nature reflecting life, rest, and peace. Green is one of the most-seen colors in nature reflecting life, rest, and peace. It is also a sign of growth, whether that's in a physical object like plants or in our income and wealth. Overall, if you're looking to portray health, rest, and to relieve stress, green is your color. While green does have minor negative aspects like over-possession and materialism, it has a more positive affect than most other colors. I'll take some Green please...
Green is commonly seen: Nature, economic exchange, health-based stores, and restaurants.
Blue is known for its trust and dependability. It's reliable, responsible, and mentally soothing. For that reason alone, it's one of the most-liked colors across the entire world. Unlike red, blue lends a more mental reaction rather than physical that allows us to destress, calm down, and think of the most ideal situation. Unfortunately, it also is one of the last colors to be seen, and can be perceived as distant, cold, or unfriendly if used it great amounts.
Overall, blue is a well-liked color that can bring a sense of calmness and trust when building relationships, especially in marketing.
Blue is commonly seen: Workout facilities, hospitals, and spas.
Purple is most commonly known for its imagination and spirituality. It possesses the energy and power of red, with the stability and reliability of blue, making it a perfect balance between the physical and spiritual. Purple is often used to show luxury, loyalty, courage, mystery, and magic.
It's a very intriguing color as it soothes, but also presents space for mystery and new ideas. This is why creativity is most often associated with the color purple. When using purple, avoid using it too often as it can also cause too much introspection or distraction as thoughts begin to wonder.
Purple is commonly seen: Magic shows, fairy tales, and luxury products.
Pink is a softer, less intense version of red that creates a sense of compassion and unconditional love. While it's a very physical color, it soothes rather than stimulates, making it a perfect color for caring, understanding, and nurturing those in need.
Pink is a sign of hope. It is also known to be very romantic as it shows empathy and sensitivity. If too much pink is used, it can be very draining, show a lack of power, and even immature. Overall, pink can be a great counter-option to the color red when used appropriately.
Pink is commonly seen: Cancer patients, little kid objects, and bathroom products.
Brown, while maybe not the most visual stimulating color, is a great sign of structure, security, and protection. Whether it's family, friends, and material possessions, brown offers constant support.
It's also a very serious, down to earth color you can use where black might be too intense. The downfall to brown is that it's the most safe color and can seem reserved, scheduled, and boring. Overall, use it when necessary, but don't depend on it too heavily.
Brown is commonly seen: Campgrounds, home furnishings, and coffee shops.
Gold has quite a few different meanings depending on your culture. Across the world, though, gold consistently represents some variation of charm, confidence, luxury, and treasure. It also can have an element of friendliness, abundance, and prosperity that is naturally attractive. Too much gold, however, can seem egotistical, proud, and self-righteous. Similar to colors like brown and black, try to use gold more sparingly to highlight rather than be the main attraction.
Gold is commonly seen: Luxury products, rings, and trophies.
Black is a color of sophistication, seriousness, control, and independence. Although, it can also be used to show evil, mystery, depression, and even death. Black is a very reserved color that completely lacks any light as its an absence of all the colors. It likes to stay hidden, in control, and separate from others. For this reason, black is a great color for high contrast and easy legibility. Unfortunately, since its a very powerful color, too much black can cause sadness and overall negativity so use it sparingly and in your text more so than the visuals itself.
Black is commonly seen: Professional attire, luxury products, and limos.
White is color that is complete and pure, making it a perfect example of purity, innocence, cleanliness, and peace. White can also represent new beginnings, providing a blank slate, and gives refreshment for new ideas. Since white has an equal balance of all the colors, it can exemplify several meanings, with equality outweighing them all. White is a great color for simplicity, cleanliness, and idea creation; however, avoid using too much white as it can cause isolation, loneliness, and emptiness.
White is commonly seen: Weddings, website backgrounds, and doctor's waiting rooms.
If color interests you, might I suggest to head over to TheCoSchedule Blog "The Know It All Guide To Color Psychology In Marketing + The Best Hex Chart" It's great information. Anything you need color. Being a painter this can come in handy. I was never into color before until I saw my recent customer make her own colors for her house out of store left overs and no wanted tints.
Check out these pics. It's a lil blue print or flow chart of which colors she used and what colors she created and what colored paint was used to make those colors. Also, a couple pics of the paint being created. After the house is completed I will post the final product here.
Liberty & Freedom Painting & House Washing may be a newer company but we have over 15+ years of experience in the Painting Industry. There was a time, maybe a decade where the founder Gabriel Haire stepped away from painting to pursue another career path in technology. He owned a computer repair business and was transforming that into an MSP (Managed Service Provider) while working for a huge hospital health network in the Lehigh Valley maintaining their computers, laptops, and a countless number of devices. He was growing tired of trying to keep up with the speed of technology, all the learning, all the books, countless hours of studying. For what? Just for it to be obsolete in the morning and start over on a new technology or device. He said numerous times before, "I spent way too much time in a field I should have kept as a hobby."
He decided to recently paint his living room and dining room. Once he started painting, he got a weird feeling throughout his body, a kind of Euphoria. He finally knew after 43 years what he was supposed to start a business in - Painting - he was supposed to be a Painter. After a lot of years spent in the Technology industry, having businesses in Computer repair and an MSP (Managed Service Provider) spending a good 10 years in that field, finally, realizing he didn't have to stay, suddenly learned and switched to E-commerce; Drop Shipping, Retail Arbitrage, Private Label, Thrifting. Selling on Amazon, eBay, and Poshmark, as fast as the wind changes direction, Gabriel's business model changes. He loves e-commerce and is currently building passive revenue streams. But... that day painting changed his mindset forever. His biggest regret however was he didn't do this 10 years ago "Start a Painting Business" that is. Back then he was just trying to get out of that field and into the technology field, he didn't think a whole lot about business. But now is a different story... NOW..... We PAINT... NOW... We Do eCommerce and simultaneously build passive revenue with e-commerce and main revenue with his long lost love in painting.
There has been a plan laid out for Liberty & Freedom Painting & House Washing, a plan that involves growing and scaling its way to the top. The company is still in its early stages, it's still fresh, young, and hungry for growth. We're not sure how these stories going to end but stick around to find out. This will be updated every so often so stay tuned for the conclusion...